SADA 25 Year Master Plan : A Panacea To A Robust Tourism Industry In The NSEZ

While developments in the tourism, culture and hospitality industry have led to socio-economic benefits in other parts of Ghana, the Northern Savanna Ecological Zone (NSEZ) accounts for less than 5% of total tourist traffic in the country and also less than 15% of the total country stock of accommodation facilities.

It is against this backdrop that the Savannah Accelerated Development Authority, SADA, is developing a 25 year Strategic Document to develop, package and promote the tourism and cultural products to attract the needed investments and wealth creation in the zone. The Plan, when completed will address the following but not limited to:

  • Poor service delivery in the tourism, hospitality and creative arts industry
  • Inability to effectively leverage cultural, traditional and creative arts resources for development due to poor packaging, lack of product differentiation and poor and uncoordinated marketing and promotion
  • Largely under developed or virtually undeveloped attractions
  • Poor accessibility both in terms of physical / structural access and interpretation at sites
  • High cost destination exacerbated by high energy, water and other utilities; cost but also high wastage by operators in the industry and limited innovativeness
  • Poor management of facilities and services due mainly to limited or lack of technical skills and knowledge of how the tourism, hospitality and creative arts industry should operate
  • And multiplicity of taxes being heaped daily on the industry operators

These challenges are compounded by limited skills and knowledge sets by industry practitioners mainly because the country lacks a specialized institution of excellence (tourism and hospitality institute) for training industry specific skills and knowledge and the northern region according to industry watchers is worse off because of this limitation.

SADA, is committed to its mandate to collaborate effectively with private sector as well as the Ministry of Tourism, Culture & Creative Arts and its affiliate agencies to address the thorny issues affecting the development of tourism in the zone.